AIG

AIG is the leading U.S.-based international insurance and financial services organization and the largest underwriter of commercial and industrial insurance in the United States.

Kre8© was engaged by the Mergers & Acquisitions department of their Sydney office to develop a Corporate Strategy to introduce and integrate their products and services to the Australian and New Zealand market.

We addressed the issues associated with Mergers and Acquisitions and identified the risks involved in the transaction.

AIG’s selling pitch was to bring to the marketplace an insurance product that released cash reserves from guaranteeing performance and the non-disclosure of contingent liabilities.

In alignment with the AIG Brand Kre8© developed the concept of “removing the headache associated with Mergers & Acquisitions” through direct Corporate Imagery.