After designing and printing the Eukanuba
Kitten and Puppy Care Guides for Iams Australia/NZ Pty Ltd,
we were engaged to refresh the Eukanuba Great Start customer
loyalty program collateral.
The Eukanuba Great Start Program is designed exclusively around
Eukanuba, the company's advanced super-premium pet food brand
for dogs and cats.
The goal of the Great Start Program is to build loyalty amongst
Eukanuba
retailers and their customers.
The program collateral consists of the following creative
pieces;
Program Logo, Application Pads, Retailer Information Guides,
Puppy and Kitten Care Guide booklets, Posters, Loyalty Cards,
Birthday Cards, Survey Forms, Counter Cards, Cage Tags and
Stationery.
Please click on the icons for a preview of the creative.
Comments:
"I'm delighted with the refreshed creative for the Great
Start Program,
and so are our retail customers. The new look is very customer-friendly
and
inviting; I believe it will sell the Program concept much
more effectively. In addition, it's right on brand. The creative
design and functionality of all the elements enhance the super-premium
image of Eukanuba Dog and Cat Foods."
Lorraine Golland, Eukanuba Brand Manager, Iams Australia/NZ
Pty Ltd.
